Workflow Automation
The Key to Unlocking Effectiveness
It’s not just about being efficient. Efficiency means doing the job without wasted steps. What you really need is to be effective.
Effectiveness
Effectiveness is about sequence, timing, and speed. A tool that makes you more effective means that it helps you decide what jobs are important, when they need to be done, and how best to go about doing them. And that's what you need your workflow to be—effective.
Automation
Some things require thought, some things require work. Automation doesn't mean taking the thought out of the process. It means taking the work out of the process (and anyone who tells you different is selling something.) A TJP&A automation system assures that you are in charge of the workflow. You make the decisions, the computer does the work of moving, filing, exporting, counting, sorting, and many other mundane tasks.
Automation can be built into templates, macros, databases, InDesign, Quark XPress, Photoshop, Dreamweaver as well as other web tools, and just about anywhere else you need. We've worked with everything from MS Office to TextEdit, from FileMaker to files in a folder, from AppleScript to VisualBasic, from Mom-and-Pop to Multinational. Whatever tools you use can be integrated into the automation system. We don't care about language, platform, format, or other things that salesmen want to sell you. We only care about making you a better, more effective publishing and communications professional.
