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Publishing HTML Enhanced Emails (139)

  • Class Highlights:
    • Email benefits
    • Goals & audience definition
    • Email Service Providers (ESPs)
    • Mail Transfer Agents (MTAs)
    • Legislation & compliance
    • Measuring success
    • Address Validation & Verification
    • Email templates & builder software
    • Email jargon
    • Email design quirks & tips
    • Live testing emails
    • Spam filters & SpamAssassin
    • Essential HTML for emails
    • Using table for layout
    • Linked elements & images
    • Hypertext links
    • Essential CSS for emails
    • Customizing fonts
    • CSS Resets
    • CSS Inlining

  • Class Description:
    Send great-looking newsletters, announcements & promotions by email.

    The effectiveness of using email to actively reach out to your audience can not be denied. Of all social media outlets, email is the most powerful. But email is also an arena where you will encounter the most competition and potential rejection. As more organizations adopt and increase their use of email it becomes harder to make an impression. For successful email outreach you need to be at the top of your game.

    This class comprehensively covers all aspects of creating and sending HTML-enhanced emails: the planning process, measuring success, working with many types of service providers, creating and testing your emails, validating and verifying addresses, avoiding spam filters and blacklists. We cover the specific techniques required to code HTML and CSS to produce email that looks right on the wide range of email readers that your audience may be using.

    No prerequisite: This class is complete & self-contained: starting with the basics. No experience with coding is assumed. 100% safe for normal humans.

    Think you already know HTML/CSS? Effective email requires using HTML/CSS standards and production methods mostly from 1999. This class covers the parts of HTML/CSS that will work reliably in the widest number of email reader programs.

    Who should take this class:
    • Anyone who manages campaigns, enewsletters, or member communications seeking better results
    • Communication/direct marketing/membership professionals, graphic designers, copywriters, & IT specialists, who create, code, send, or manage email
    • Publishers, associations, government, non-profits, small-businesses & Internet entrepreneurs

    Class formerly entitled “Effective Email Promotion Workshop”

  • Platform: This class is for Mac and Windows computers
  • Class length: 2 days
  • Class cost: $975.00
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